Success Alert Volume 2 Review

June 26, 2008

Back in 2004, John Evans released an eBook called Success Alert.  This eBook was a series of interviews with successful Internet marketers who shared their strategies and techniques. The one interview that stuck out to me was a certain Colin McDougall (VEO Report).  Back then, he was making 250k a year from affiliate programs.

This year, John released Success Alert Volume 2, and I have a discount coupon code for my subscribers.

First, let me give you a quick review of the eBook.

The thing I like about Success Alert volume 2 (and Success Alert Volume 1) is that the people interviewed in this book are not “gurus”.  These people are making between 60k and 80 million a year, and prefer to remain anonymous and under the radar.  What’s more, in volume 2, John had another criteria for picking his interviewees.  They must make most of their 1ncome outside the “Internet Marketing” niche.

Success Alert volume 2 interview 9 Internet entrepreneurs, each using different Internet business models, so that you get a wide range of experiences to draw on for inspiration and valuable tips.

If nothing else, this volume, like the last, provides fantastic motivation for anyone who feels like jacking it all in.

Let these 9 entrepreneurs inspire you the same way Colin mcDougall did me in volume 1.

Each interview is very in-depth, and finishes with a summary of the main important points you can take away from the interview and apply to your own business.

You will get a look at 9 real businesses, and see exactly what level of work and commitment it takes to run a successful online business.

While I cannot tell you who the entrepreneurs are, or show you their websites (this information is given in the book), what I can do is highlight a few of the interesting things I found in the interviews in the book.

Entrepreneur #1 -  his website gets 15,000 to 20,000 visitors a day, yet he says SEO for traffic generation is not crucial.  I think you would be surprised at what he thinks is the most important factor for generating traffic.

Entrepreneur #2 - tells you which search engine converts the best for his site.  This is particularly interesting since most people optimize for, and worry about, Google rankings.  This guy also says that he has never gone all-out trying to get links to his site.  How does he get incoming links?  The same way I do of course ;O)

Entrepreneur #3 - During the interview, he describes his target “customer” with such clarity and certainty.  He says he could go to any city, and point out the houses where his target customer lives.  That is very important information when you begin writing a sales letter. This guy knows what he is doing.  No wonder he makes annual sales of 400k.

Entrepreneur #4 - does what a lot of other businesses don’t do very well - put the customer first.  It sounds simple, but read why this business requires a good rapport with customers or it could very well fail.

Entrepreneur #5 - this business sells around $6 million worth of toys a year, but his target market are not school kids?  What’s going on there?  I would suggest that this is the key to his success.

Entrepreneur #6 - (Note: this is Interview 7 on the Success Alert sales page, but interview 6 in my copy of the book).  This guy provides some excellent advice to anyone starting out.  He highlights the biggest mistake newbies make, and in my opinion, he is spot on.

Entrepreneur #7 - (#6 on the sales page). This guy tells you why he began by giving away his “product”.

Entrepreneur #8 - Explains why growing his business is not about increasing the number of visitors to his website.

Entrepreneur #9 - It’s interesting that this business was started up because the entrepreneurs son came to him and suggested they start an Internet business.  It now has annual sales in excess of $25 million.

I have just given you a small flavour of Success Alert volume 2.  I think it is a cracking book, full of advise, tips and motivational stories.  As I said earlier, I asked John for a coupon code for my subscribers, and he agreed to knock $20 off the pr1ce.

To get the d1scount:

1. Go to the sales page:

http://ezseonews.com/sa2

2. Click the order button
3. Scroll down the page.  On the right, underneath the order total, you’ll see a coupon code box.  Enter the following into the coupon box:

SA2AW

4. Click the Apply button.
5. The total will refresh, with your $20 discount.
6. Fill in your details, and submit your 0rder.

I hope you enjoy reading this book as much as I have.