7. Themeing Pages

With the phrases chosen for your main pages, and now the article pages, you are ready for a look at themeing. This is where we look at the main phrase for a page, and construct a list of related phrases that we want to write into our page.

The related phrases should be other words that are often used in searches for our main phrase.

e.g. If your main phrase was "halloween", related words might include pumpkin, ghosts, decorations, masks etc.

The more specific your main phrase, the more tightly you can theme the page.

e.g. if your main phrase was halloween pumpkins, your related phrases might include carving, carving patterns, pumpkin stencils, pumpkin costumes etc.

By themeing your pages, you can capture visitors from a much wider range of search terms. Sound difficult? Not with KRA, since this tool largely does this for you.

It doesn’t matter whether you are writing a main page, or an article page. You should theme them. There are differences in the way you will write a main page and an article page, but we will look at those differences when it’s time.

Let’s look at an example that follows on from the previous chapter.

One of the phrases we identified there was "How to build a bbq smoker". This phrase is perfect for an article, because written properly, it will provide useful information to the visitor, and answers a question people actually search for at the search engines.

At all times, we need to be aware of what the search engines consider as useful and worthy of inclusion in their indexes. The "leaked" report we looked at previously, apparently from Google, gives us a lot of clues. Basically, our site must provide something valuable to our visitors. If it doesn’t, then don’t be surprised if it doesn’t rank well, or stick around for long. The "leaked" report makes it clear that humans are reviewing sites, and penalties are being given to "thin" sites. Don’t just write content for content sake – make is valuable content. It may take you more time to create, but it will be worth it in the long run.

OK, back to our example.

"How to build a bbq smoker". That makes a great title for our article, but in itself, it wont bring in much traffic, even if we do rank #1 on Google. Wordtracker estimates this phrase is only searched for once a day at Google. It certainly isn’t worth spending an hour writing an article if that is all we can expect.

Opening up the BBQ project in Keyword Results Analyzer, I can find phrases that contain certain words.

Typing in smoker, KRA-WT returns 99 phrases that contain the word smoker. You could go through these phrases and select the ones that you think are most related, and this could yield very good results, but, I am going to take a short-cut. Filtering words that contain the complete phrase "bbq smoker", leaves me with just 27 phrases:

If I save these phrases as a text file, using KRA-WT’s "Standard + Uniques" report, this is what I get:

Count 24Hours Comp. Keyword

81 27 18 texas bbq smokers

338 114 5890 bbq smokers

107 36 3730 bbq smoker

17 6 414 bbq smoker plans

13 4 5 bbq smokers stainless

15 5 327 bbq smoker recipes

11 4 1 brinkman bbq smokers

13 4 5 American bbq smokers

12 4 6 ‘backyard bbq smoker’

12 4 21 bbq smoker grills

13 4 375 bbq smoker grill

10 3 3 free bbq smoker plans

4 1 1 brinkman bbq smoker

4 1 0 custom bbq smoker design

4 1 0 Barbecue bbq smoker dallas fort worth

5 2 2 Cooker bbq smoker

4 1 3 klose bbq smoker

3 1 4 pictures bbq smoker

4 1 8 rotisserie bbq smokers

4 1 11 custom bbq smokers

3 1 14 used bbq smoker

6 2 441 build your own bbq smoker

5 2 305 bbq smoker design

5 2 330 building a bbq smoker

4 1 254 How to build a bbq smoker

4 1 307 homemade bbq smokers

2 1 0 bbq smoker rib racks

Unique Keywords:

American

‘backyard

Barbecue

bbq

brinkman

build

building

Cooker

custom

dallas

design

fort

free

grill

grills

homemade

How

klose

own

pictures

plans

racks

recipes

rib

rotisserie

smoker

smoker’

smokers

stainless

texas

to

used

worth

your

This report gives us everything we need to theme the article on how to build a bbq smoker. The Unique Keyword list at the end is very valuable to us. It lists all of the different words that appear in the list of phrases. These unique words are the words that are often used by searchers when they are searching for bbq smokers and bbq smoker information. By selecting some or all of these, and working them into our article, we can make sure that the search engines are left in no doubt about the topic of our page. In addition, we can capture search engine traffic for a wide range of bbq smoker related searches.

Now, to theme this page as tightly as possible, we can go through the phrases and select only those that are highly related to our main phrase. Here are the ones I would select:

Count 24Hours Comp. Keyword

338 114 5890 bbq smokers

107 36 3730 bbq smoker

17 6 414 bbq smoker plans

13 4 5 bbq smokers stainless

12 4 6 ‘backyard bbq smoker’

12 4 21 bbq smoker grills

13 4 375 bbq smoker grill

10 3 3 free bbq smoker plans

4 1 0 custom bbq smoker design

4 1 8 rotisserie bbq smokers

4 1 11 custom bbq smokers

6 2 441 build your own bbq smoker

5 2 305 bbq smoker design

5 2 330 building a bbq smoker

4 1 254 How to build a bbq smoker

4 1 307 homemade bbq smokers

An article on how to build a bbq smoker could reasonably contain all of these phrases. However, if we did use all of the phrases exactly as shown above, we may have a very high density of the phrases "bbq smoker" and "bbq smokers". If that density was too high, our page could be seen as spam and penalised. What I suggest you do is to identify the unique words that make up these phrases, and then if the density of your root phrase (bbq smoker) is too high, you can include some of the uniques instead of the phrases they come from.

Here are the uniques, as provided by the KRA report:

backyard

bbq

build

building

custom

design

free

grill

grills

homemade

How

own

plans

rotisserie

smoker

smoker’

smokers

stainless

Now you have a list of phrases that you can use as complete phrases in your article, and a list of words that are all related to the subject of building a bbq smoker.

If you include all of the unique words, and as many of the complete phrases as you can reasonably fit into your article, you will have a page that is well-themed to the topic of building a bbq smoker.

Just to add a little more spice into the mix, filter your phrases using the advanced filtering in KRA, as follows:

This returns the following phrases:

That’s 8 phrases directly related to building and BBQ smoker. These are the full phrases I would try to get into my article at least once, if possible, and if it does not make the content sound keyword stuffed or spammy. You could of course use this list as your entire list of phrases to include in the page if you prefer. This is the report from KRA that you would then be working form:

build bbq pit smoker

Bbq offset smoker pit building

build a smoker barbecue

building a barbecue smoker

build your own bbq smoker

building a bbq smoker

How to build a bbq smoker

free plans how to build brick smoker / bbq

Unique Keywords:

barbecue

bbq

brick

build

building

free

How

offset

own

pit

plans

smoker

I would suggest that your final page should have a density of no more than 5% for the phrases "bbq smoker", or "bbq smokers".

That means that in a 350 word article, you can include the phrase bbq smoker, a maximum of 17 times. Since we have 17 main phrases, each could be used once in a 350 word article.

This article may be a lot longer than 350 words, since you are describing a complex procedure. In a 500+ word article, you could easily including all of the main phrases at least once.

The list of unique words is very important for your article. These are 100% related to the topic of our article, so you should make sure you include them all.

The end result will be an article that should rank well not only for our main phrase (how to build a bbq smoker), but also for lots of related phrases. Even though some of these phrases only have one search a day, the page will generate significant traffic by ranking well for a range of related phrases.

Using this themeing technique, it is not uncommon to have a page that gets visitors from 20 or more different search terms.

Incidentally, the 16 phrases we chose to use for this article have a combined total of 186 searches a day at Google.

In the next section we will look at the differences between main pages and article pages, and how those differences dictate how we should write the content.

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