6.1.1. How can you find in-demand phrases that are EASY to write articles on?

That is quite easy too, as long as you did your keyword research properly (as described in the Wordtracker Tutorial).

Filter out phrases according to certain words they contain.

e.g. In KRA-WT, remove any filtering criteria already entered, and instead, just use the "root word" box to filter your phrases. This feature of KRA-WT allows you to find phrases that contain a given "root" word. If you are following along using a spreadsheet, then sorry, I am not sure how you would do this.

OK, what we are looking for are the types of phrases people use when searching for answers to their questions. If you can identify phrases that are basically questions, then you have great phrases to write articles on.

Let’s look at some examples.

The word "how".

The word “how” is used in a lot in questions. Filtering out the phrases in KRA with the word "how", gives me this selection:

OK, one or two may not be suitable e.g. "showtime bbq" which has the word "how" inside the word showtime, but again, you can see how these phrases would make excellent article titles.

You can build a list of words that are often associated with questions and create advanced filters in KRA:

This advanced filter can be saved for future use on other projects. What it does is to filter all phrases that contain all of the “AND” words, all phrases containing any of the “OR” words, while ignoring phrases in the “NOT” column. In the above example, KRA will return most “question” style phrases from the database, in this case 30 phrases:

Since these are actual requests for information and answers, they make ideal phrases to use as titles of articles. Just mix in a variety of highly related phrases and words, and you’ll have a page that can capture traffic for a variety of phrases related to the question.

Don’t Have KRA? Don’t Worry

Go and do the research directly in Wordtracker:

e.g. go to compressed search and type in

what bbq

what grill

on consecutive lines:

Wordtracker finds 15 phrases when I search at the time of writing (February 2006):

The best time to search for BBQ related phrases is at the end of the summer, since the summer is when most people search for BBQ related phrases, and those phrases will still be in Wordtrackers database. I actually did do this search last year at Wordtracker, and it then found 37 phrases, so here is a lesson to learn:

If your niche is seasonal, make sure you research your phrases a month or two after the season starts.

Here are the 37 phrases that Wordtracker produced last summer:

how long and at what temp to bbq pork ribs

what temperature to use on grill

what is the best bbq grill

what is a mangal bbq

what is the best propane grill

what to bring to a bbq

what bbq uk

what is the ratio of mix for bbq rubs

what goes with bbq

what is the best portable gas grill

what is the best rated gas grill

what kind of pork ribs are best for bbq

what to look for on outdoor bbq grill

what to look for when buying a bbq

what to make from left over bbq chicken recipes

350 f on a gas grill is considered what temperature

bbq party what to bring

bbq what to serve

what are good vegetables to grill

what are the best burners for gas grills

what are they lyrics for bbq stain by tim mcgraw

what can i cook on a barbeque grill

what does a 1967 gmc front grill look like

what gas grill is the best

what happened to ducane grills

what is the best barbecue grill to buy

what is the best barbecue grill to buy for under $500

what is the best bbq

what is the best liquid propane gas barbecue grill

what is the best type of barbecue grill grate

what is the grill space of the monogram 36 outdoor grill

what is the number one rated barbecue grill

what size grill do i need

what temperature for my gas grill for rotisserie chicken

what to cook on your gas grill

what to eat with bbq porkchops

what type of smoker grill

Brainstorm the sort of words you use when formulating a question, and use these as the basis of articles.

Because a lot of these questions are quite specific, they often have low competition, but also low number of searches. In other words, they make excellent starter phrases for your first articles. If your site does get reviewed by a search engine employee (we talked about that "leaked" Google report at the start of this book), there is very little chance your site could get labelled as "thin", since your articles all address specific questions/problems of your visitors.

Also don’t forget that you will be targeting multiple words per article, so traffic to each article will be for a variety of phrases, not just the main one.

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