6. Articles = Traffic

In the last Chapter we finished off by mentioning "themeing". We will be moving on to that soon, but before we do, let’s look at article pages, and discuss how these can increase our website traffic, and increase the chances of affiliate sales.

Articles have a very special role in the overall functioning and ranking of a web site.

Articles can:

get your site traffic from the search engines

increase the ranking of other pages on your site

get you recognised as a leading expert in your field

build confidence in your visitors

funnel visitors to main pages where you are selling products

easily make income via Adsense (or similar)

establish your site as an authority in the niche

Note that I started by saying "articles can", not "articles will". The reason for this is simple. Done badly, or incorrectly, articles wont rank well, and can even get you into trouble.

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