4.1.1. Advice on Choosing a Keyword Research Tool

If you find a keyword tool that looks promising, ask yourself:

1. Does this tool also provide supply and demand figures for each phrase?

Without supply and demand, the phrases are useless, because there is no way of choosing the highest demand, lowest competition phrases from the list. Many of the phrases may have hundreds of thousands of competing pages in Google. If you don’t have these figures, how can you be accurately target phrases?

If supply and demand is supplied, the next question to ask is:

2. Where does the demand data come from?

You can quickly check this by running a search in the tool, and at Overture, and comparing the numbers. If demand figures are the same, you know the demand was retrieved from Overture.

If the data comes from Overture, would you trust it? I know I wouldn’t.

I have not yet found a tool as good or as accurate as Wordtracker for keyword research.

Now, I mentioned above that I use two keyword research tools. Once is obviously Wordtracker.

The other is a tool by Goran Nagy’s called Keyword Analyzer.

This tool has undergone amazing transformations in both looks and functionality in the last couple of years.

Before you start thinking you have to buy another tool, wait.

The reason I use this tool is not to find the keywords, but to find out information on Adsense bids for the keywords I have identified using Wordtracker. I wont go into the features of Keyword Analyzer here, as it is not really relevant to this course. If you are using Pay Per Click Advertising though, this tool is amazing. If you are sticking with natural search results, you don’t need it.

OK. I hope that I have persuaded you that Wordtracker is the #1 choice for professionals who want accurate information.

Your next step is to use Wordtracker to research your niche.

If you have not read my Wordtracker Tutorial, now is the time to do so. You should:

1. Go and do some experimental research using the free Wordtracker Trial version. Learn how to use the free version of Wordtracker to find relevant keywords.
2. Print off my Wordtracker Tutorial.
3. Get at least a one day subscription to Wordtracker.
4. Follow the tutorial to research keywords for your niche. Some of the tutorial is relevant only to the paid Wordtracker service, so I do highly recommend you get at least a one-day subscription for your research.

You should go as far as finding competition for all your phrases, and email a merged email to yourself containing all your phrases (you should have found 1000+ phrases). The Wordtracker tutorial guides you through this.

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