30. In Summary
September 10, 2008 by Andy
Questions: What separates successful marketers from those that fail?
Simple question, simple answer. Those that fail are the ones who do not take action, or simply give up.
Many of you know how I started online. I wont bore you with the details again, but suffice it to say that it was out of necessity to succeed. I had no option of failure, and the clock was ticking. I know a lot of other successful marketers who had similar circumstances, and went on to succeed online.
You see, when you have limited time to make something happen, the fear of failure does not matter, you work through it. You simply have to go ahead and take action. You don’t have time to consider the pros and cons, and you don’t have time to worry about what happens if you fail, or whether or not your chosen path will work. Failure is not an option.
Some of us need that ultimatum to get us working, others can find the motivation to just do it, even with a comfortable job.
The bottom line is that you have to take action and do it. If something does not work, suck it up, and work at it until it does work.
What is stopping you? Fear it wont work? Let me help you on this one – IT DOES WORK!
Maybe you don’t have a lot of time? Let me help you on this one too. When we first started, my wife stayed up all night, 5 days a week to use the internet connection (we could only use it between 6pm and 8 am). She made time.
I know someone in the military who works at this part time despite working long hours away from home. He found time and has made his business a success. Can you really not find a few hours a week?
Maybe the costs worry you?
Let’s look at the costs of setting up a website. Other than time, you will need a domain and hosting. OK, for me, that costs 8.99 UK Sterling for the domain for one year, plus 3.99 a month hosting (it actually costs me far less than this now with multiple sites hosted on the same plan, but let’s assume I am starting out again).
What other costs? Well, I would hire Wordtracker for one day at the cost of 4.20 UK sterling. Using a certain free Wordtracker Tutorial as my guide (search Google for Wordtracker tutorial if you have lost your copy), I could research enough keywords to keep me happy for months.
Then I would have to buy Keyword Results Analyzer – by far the biggest investment in my new business. That’s another 52 UK sterling.
Web editor? Well I could use one of many free options here (with HTML-Kit being a personal favourite), so no cost there.
You might need to add on the cost of your internet connection, but the fact you are reading this probably means you have that anyway (though you can later claim this as a business expense).
So that totals around 70 UK sterling as start up costs (with an ongoing 3.99 per month, plus 8.99 per year). Holy shmoley, have you any idea how much a normal business takes to set up?
Maybe you are putting it off because you prefer to watch TV, or go out with friends than get on with your first site? Well I cant help you with that one, and nor can anyone else. You have to take responsibility.
If you take action and don’t give up, you will succeed. You have all the information you need – follow the recent miniseries from his newsletter – that’s fr.ee too!
Finally, to finish this introduction, I want to republish an email I from a newsletter subscriber I have removed the senders details, but other wise left the email intact. I get a lot of emails like this. Can you see why this person has not succeeded yet?
"Please help!!
I really enjoy your newsletter and I get a sense that you are an honest guy, who has achieved tremendous success and might find it in your heart to help us with a bit of advice.
I’m hoping you can direct my husband and me to a coaching program that has personal contact on some level for feed back that you would recommend to your sister or your best friend.
First of all I’d like to say I was inspired by your account of you and your wife wanting to change your work situation/ lifestyle years back and your mention of the first sale you made with an affiliate and how it changed your life. Obviously your business has grown tremendously-congratulations on your success.
My husband and I purchased a number of your niche blueprints, bought SEO website builder, as well as Rosiland’s Gardner’s course, (and some others), joined Anik Singal’saffiliate classroom for a few months and gave the very in depth building affiliate sites from you newsletter a go. We seem to be at the ready aim, ready aim, ready aim and can’t get to the fire part.
We have received information on Anik Singal’s new program as well as Patric Chan’s program.Both are 8 week coaching programs but we’ve not been able to find any "regular" people who have any comment on the success on either.
It is so much information overload we know we can build a business on the internet but are so stuck and frustrated.
All if the information we’ve received is great but we are getting so stuck on the implementation. We have learned alot but are really beginners.
Any guidance would be greatly appreciated".
As you can see, buying everything that comes out wont make you succeed. Only you can do that by putting your new knowledge to work.
Don’t worry about failing, just get on with it. Pick one plan of action and stick with it. See it through to the end.
I sincerely hope that 6 months down the line, the couple that sent me this email will send me another one, with details of how their business has taken off. It would be nice to receive similar emails from you too.
Good luck!
For up-to-date information, please sign up for my free newsletter if you haven’t already done so.
Dr. Andy Williams
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