28. Building a Product Empire with “PLR” Content
September 10, 2008 by Andy
We looked at Autoresponders (and newsletters) earlier in this course as a great way to keep in contact with your visitors. After all, someone may only go to your site once, but if they sign up for your autoresponder or newsletter, you can bring them back time and time again with the great information and pre-sell you provide. Its like having them bookmark your site, but is actually far more valuable than a bookmark, since many people never return to their bookmarks.
My tool of choice for autoresponders and newsletters is Aweber .
Let’s see how you can use autoresponders to grow your business even more.
You have all heard of PLR articles haven’t you? Well, I don’t like them as sources of content for a website since you share that content with so many other people, and they require a lot of work to get them unique enough.
I have heard a good point from a friend who uses them though. He says that these PLR articles are good because he does not have to do the research on an unknown niche. He uses the PLR article as the research, and re-writes the article based on that research. It takes time, but he does make a successful job of this on his sites (and he has a full time job as well).
OK, my point about mentioning PLR articles. As I said, I don’t use them for site content because it is just too much work for me. However, one area that they can provide excellent value is in setting up a newsletter or autoresponder course.
Simply setup an autoresponder with 8 – 10 of these PLR articles related to your site, and insert a sign up form on your site. You can set up each email with an introduction, the guest article "PLR article", plus a pre-selling closing paragraph leading your readers to your own site, or an affiliate site.
Some of the PLR article sites are better than others for this.
In looking for PLR article sites to join, I highly recommend looking for sites that offer articles highly related to your own niche site, or at least a site you want to build.
I have been asked quite a few times to elaborate on the process for using some of the content available from these membership sites, so, for those who have been paralysed by information overload, but want to create a site, and have a little money to invest here is a great method that works well for me.
1. Sign up for the following:
2. Grab an eBook from Niche Health Products. Edit it and insert some new information. Compile it into a PDF ebook (I have talked previously about the best tools for this).
3. Get a subscription to Aweber.
4. Create a single sales page website using the methods described earlier in this course.
5. Setup an autoresponder at Aweber using the articles provided at Niche Health Products for that topic.
6. Insert the autoresponder sign up form on your sales page.
7. Sign up with Clickbank to sell your eBook (and also allows you to get affiliates for the eBook).
8. Go over to Niche Health Articles and grab the additional articles on this niche made available there. Compile these articles into a report that you can give away as a bonus for subscribers to your autoresponder (or if you want to run a newsletter, use it as a bonus for that).
9. Create a popup that offers the free report in return for subscribing to your autoresponder course. This can be setup so the visitor only has to click a link to subscribe), and they will be directed to the report download page after confirming their subscription (use double opt-in). Some pop ups can beat the popup blockers built into firewalls, web browsers and anti-virus software, and despite annoying a lot of people, if the offer is targeted, they do work incredibly well.
10. Use some more of the articles as research to write 20 of your own articles on the subject.
11. Submit one article a week to article directories, until all 20 have been submitted.
12. While you are going through this submission process, look for sites related to your own, and contact them with details of your affiliate program and a download URL where they can get a complimentary copy of your eBook. Ask them if they would like to make commissions by promoting your eBook.
13. Submit your site to directories.
That is all there is to creating a site that gets traffic and makes sales of your own product.
Obviously you want to continue to market your site with more article submissions, and even press releases if appropriate.
You know, you can have one of these sites setup in a month. Try it. If you don’t like the final result, you can always unsubscribe from these sites.
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