23.3. Becoming an Adsense Guru

Recently Mike Cheney released his Adsense video course.

In case you haven’t heard, Mike is a bit of an Adsense guru who has made over $19,000 in a single month from Google Adsense. Mike released some step by step videos recently that shows you how he did it. SO, are these videos worth buying? Well that depends. Let me explain.

There are 9 videos (there are other bonus video and audio files too, but I’ll mention those in a minute) which total almost 2 hours in all (unless I did my maths wrong). The methods Mike teaches are based on his "4 cornerstones of success".

The videos start with some Adsense Basics which most people will already know. He goes on to describe the types of ads, which ones are best to use on your site, colours to use and ad placement. A lot of this information was not new to me, but then I do read most stuff that comes out on the subject.

In one of the videos, Mike describes a technique that tripled his own Adsense income. This technique was not something I had seen before and was one of those "lightbulb switching on" moments for me. If I could triple my own income from Adsense, the price of these videos is pretty insignifcant, and therefore well worth it to me.

Each video redirects you to an "Action Page" which gets you to carry out the procedures just seen in each video.

Warning: What these videos don’t show you is how to build traffic to your sites. Let’s face it, without traffic, you wont get Adsense clicks. Mike’s own site that he uses as an example in these videos has a PR of 6, so he obviously gets a lot of traffic. It is this level of traffic to this site (and probably his other sites) that allows him to make so much income with Google Adsense.

So, are these videos worth buying? Well for me, yes. The one technique I learnt from these videos is worth a lot to me. It works, and I can see why it works.

I have been using one of my wife’s sites ;o) to test the strategies outlined in Mike’s videos. I started by only changing the placement and colour of the Adsense ads to those Mike recommends. I left those changes running for a week, and saw an average increase in my clickthrough rate of 80%. After one week, I applied the one "killer" idea I learnt from Mike’s videos to the site, and saw conversions increase another 150%.

As you can imagine, the videos paid for themselves very quickly.

If you have traffic to your sites, these videos may well be worth it to you. Look how much Adsense you are making now and double it (let’s assume a modest increase in Adsense income from applying these strategies). Keep that number in your mind when you visit Mike’s site. You are now in a position to decide for yourself whether these videos are worth it for you.

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