23.1. Articles and Affiliate Sites

For an affiliate site, write articles on your chosen niche, but don’t automatically put them onto your site. Consider how best to use the article. Is it pre-selling a product, or is it general information on an area of your niche?

Articles that can pre-sell a product should go on your site. Articles that are more informative but not really related to selling a product will better serve you by submitting it.

e.g. Suppose I have a shoe site selling shoes. This is a lucrative affiliate niche, so I don’t want to waste my visitors by getting them to click on Adsense if I can sell them some shoes.

If I write an article on "Walking boots", I would post it on my site with links to affiliate merchants selling walking boots.

If I write an article on "Why stilettos are bad for your posture", I would submit it to article sites. This article is not directly related to selling products on my site, but would make great reading on article sites/other shoe sites, and benefit me in the back links it generates to my selling pages.

Think about whether an article can best serve you on your site, or submitted.

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