11.4. Sales Page Models – A Summary

Finally, before we leave the subject of pre-selling, let me just remind you of a few points.

1. Work on creating a mental image in your pre-sell.

2. Make that mental image work on the emotional level (reducing pain, removing an inconvenience, allowing you to spend more time with your family or take a dream holiday).

3. Pre-selling is about getting your visitor in the right frame of mind to purchase.

Don’t do the hard sell by selling features. Pre-sell by selling the benefits.

Here is the difference:

Hard Sell = List all the features and tell them they have to buy it.

Pre-sell = Describing the benefits in terms of how life can be better..

e.g. Suppose you are selling an exercise machine that has the following statement on the merchants web site:

Medical tests at Washington University involving 100 users, show that Miracle Fat Buster can burn 25 calories a minute.

This is a feature.

Don’t use that feature like this:

"Buy Miracle Fat Buster because medical tests have shown it can burn 25 calories a minute."

This is a hard-sell statement based on a feature, This is the sort of statement best left on your merchant’s site. After all, you found that feature on the merchant site, and so will your visitor when they click through on your affiliate link.

For pre-selling, turn that feature into a benefit:

"The only downside of Miracle Fat Buster is that you may need to buy a smaller swim suite. In only a few minutes a day, that tight little number from last year could end up being too big!"

This is using the feature (burn calories fast) to pre-sell the item, by turning the feature into part of that mental picture (smaller healthier body, smaller clothes).

It all comes back to Q3 of our original "pre-sell blueprint questions". Painting a picture of life without the problem.

I think we have looked enough at pre-sell, so next week, we will look at a blueprint for creating articles that provide value added to the internet. The type of article a Google representative could look at and think "Hmmm. This site is offering great information".

Now you can go off and create your main pages.

In the next section we will be revisiting Articles.

Related Articles

• 9.2. How to Pre-Sell - OK, now you know what pre-selling is, let’s look at how to do it. What I am about to describe to you are the exact steps I go through when writing pre-sell for my own sites. 9.2.1. Summary of the Pre-selling The following questions are designed to help you build a pre-selling blueprint that you can refer
• 11.3 Plans of both Sales Page Models - Let’s build a plan for each of the two types of pages would look. 11.3.1. Model 1 Opening Headline on the page (H1 header tag). This header outlines the problem, and tells the reader that there are solutions. e.g. "Why put up with a mouse in your house, when there are quick, easy and humane solutions". You should then
• 9. The Art of Pre-Selling - This Chapter is very important. We are going to look at pre-selling. Pre-selling is an art, and often commands extortionate fees if you hire a professional to do it for you. 9.1. Pre-Selling v Selling Firstly, what is pre-selling, and how is it different from selling? Well, you can think of “pre-selling” as "selling foreplay". It is a
• 23.1. Articles and Affiliate Sites - For an affiliate site, write articles on your chosen niche, but don’t automatically put them onto your site. Consider how best to use the article. Is it pre-selling a product, or is it general information on an area of your niche? Articles that can pre-sell a product should go on your site. Articles that are more
• 8. Main Pages v Article Pages - In this section we are going to look at the differences between main pages and article pages, and how those differences dictate how we should write those pages. Once we have that covered this, we can then actually create some pages. The differences have been mentioned before, but let’s look at them in a little more