Finally, before we leave the subject of pre-selling, let me just remind you of a few points.

1. Work on creating a mental image in your pre-sell.

2. Make that mental image work on the emotional level (reducing pain, removing an inconvenience, allowing you to spend more time with your family or take a dream holiday).

3. Pre-selling is about getting your visitor in the right frame of mind to purchase.

Don’t do the hard sell by selling features. Pre-sell by selling the benefits.

Here is the difference:

Hard Sell = List all the features and tell them they have to buy it.

Pre-sell = Describing the benefits in terms of how life can be better..

e.g. Suppose you are selling an exercise machine that has the following statement on the merchants web site:

Medical tests at Washington University involving 100 users, show that Miracle Fat Buster can burn 25 calories a minute.

This is a feature.

Don’t use that feature like this:

"Buy Miracle Fat Buster because medical tests have shown it can burn 25 calories a minute."

This is a hard-sell statement based on a feature, This is the sort of statement best left on your merchant’s site. After all, you found that feature on the merchant site, and so will your visitor when they click through on your affiliate link.

For pre-selling, turn that feature into a benefit:

"The only downside of Miracle Fat Buster is that you may need to buy a smaller swim suite. In only a few minutes a day, that tight little number from last year could end up being too big!"

This is using the feature (burn calories fast) to pre-sell the item, by turning the feature into part of that mental picture (smaller healthier body, smaller clothes).

It all comes back to Q3 of our original "pre-sell blueprint questions". Painting a picture of life without the problem.

I think we have looked enough at pre-sell, so next week, we will look at a blueprint for creating articles that provide value added to the internet. The type of article a Google representative could look at and think "Hmmm. This site is offering great information".

Now you can go off and create your main pages.

In the next section we will be revisiting Articles.