1. Create three distinct sections, where each section ends in your merchant recommendations.

or

11.2. Pre-Sales Page - Model 2

1. Create three distinct sections that pre-sell alternatives, and then include a single section at the end of the page where you mention the merchants that the three types of products.

Usually, a merchant that sells mousetraps will also sell poisons and or ultra-sound devices. If you find that your merchants are duplicated in all three sections, then I would go with the second model. That way you are not duplicating information down the page.

Your page would then end up as three main sections, offering alternative control methods (and you could include advantages/disadvantages of each method), followed by a final list of merchants you recommend, together with why you recommend them, and how to find the products.

If you find that each type of product has its own distinct merchants, I would go with model #1. Include three distinct sections, where your pre-sell for the product type is immediately followed by the merchant list.

Whether you choose model #1 or model #2, each of the three main sections would start with a headline that makes your visitor want to read that section (and offers some idea of what the product is e.g. "Silent electronic devices can rid your home of furry pests").

The headline would be followed by your carefully crafted pre-sell.

It is often wise when building a page around several solutions to a problem, to have some discussion about the advantages/disadvantages of each type of product.

This can be included in your pre-sell, but particularly if you are using model #2, I would also include a reminder at the end, just before you mention your recommended merchants.