11.1. Pre-Sales Page – Model 1

1. Create three distinct sections, where each section ends in your merchant recommendations.

or

11.2. Pre-Sales Page – Model 2

1. Create three distinct sections that pre-sell alternatives, and then include a single section at the end of the page where you mention the merchants that the three types of products.

Usually, a merchant that sells mousetraps will also sell poisons and or ultra-sound devices. If you find that your merchants are duplicated in all three sections, then I would go with the second model. That way you are not duplicating information down the page.

Your page would then end up as three main sections, offering alternative control methods (and you could include advantages/disadvantages of each method), followed by a final list of merchants you recommend, together with why you recommend them, and how to find the products.

If you find that each type of product has its own distinct merchants, I would go with model #1. Include three distinct sections, where your pre-sell for the product type is immediately followed by the merchant list.

Whether you choose model #1 or model #2, each of the three main sections would start with a headline that makes your visitor want to read that section (and offers some idea of what the product is e.g. "Silent electronic devices can rid your home of furry pests").

The headline would be followed by your carefully crafted pre-sell.

It is often wise when building a page around several solutions to a problem, to have some discussion about the advantages/disadvantages of each type of product.

This can be included in your pre-sell, but particularly if you are using model #2, I would also include a reminder at the end, just before you mention your recommended merchants.

• Bookmark on Delicious
• Digg this post
• Recommend on Facebook
• Buzz it up
• Buzz it up
• share via Reddit
• Share with Stumblers
• Tweet about it
• Subscribe to the comments on this post

 Print This Post

Related Articles

• 11.3 Plans of both Sales Page Models - Let’s build a plan for each of the two types of pages would look. 11.3.1. Model 1 Opening Headline on the page (H1 header tag). This header outlines the problem, and tells the reader that there are solutions. e.g. "Why put up with a mouse in your house, when there are quick, easy and humane solutions". You should then
• 11. Two Models for Creating Sales Pages - In the last section, we looked at how easy it is to create a compelling article that the search engines will love, and your visitors will enjoy. As Internet marketers, we often we need to create web pages that sell a range of products, from a choice of several merchants, and things can really start to
• 12.3.1. Writing Reviews - You should be familiar with the product. While you wont always own the product (and don’t want to buy it), you can find enough information online at the search engines. When writing reviews, I use a set of questions to help create the article. These questions may look familiar: What are the problems faced by your
• 8. Main Pages v Article Pages - In this section we are going to look at the differences between main pages and article pages, and how those differences dictate how we should write those pages. Once we have that covered this, we can then actually create some pages. The differences have been mentioned before, but let’s look at them in a little more
• 25.1 Advantages to Owning your own Products - So, what are the advantages to owning your own products? Well, there are a lot of advantages. I have summarised a few of them below. 1. Selling your own products from a website can make that site unique. You are offering something no other site does (even if you get affiliate to sell for you). This means