11. Two Models for Creating Sales Pages

In the last section, we looked at how easy it is to create a compelling article that the search engines will love, and your visitors will enjoy.

As Internet marketers, we often we need to create web pages that sell a range of products, from a choice of several merchants, and things can really start to get complicated. If you are selling 3 different products, how do you pre-sell them all on a page, and where do you link to your merchants?

Let’s look at an example.

Suppose your site is about pest control. You may have several main pages which detail individual types of pest, and the control measures that solve those problems. One page may be about flies and offer swatters and sprays. Another page may be about cockroaches, and another on snails that eat your cabbages.

Let’s consider a page on this site about rodents (rats, mice, squirrels etc), and various methods of control.

My suggestion here is to count up the number of products being sold on this rodent page, and divide your page into that many sections (if each section is long enough, consider splitting up the page into several rodent pages).

E.g. we have traps, poisons and ultra-sound devices (if you know of a good affiliate program for pets, you could also include a feline solution).

Taking our three solutions:

Traps

Poisons

Ultra-Sound devices

We would need to separate our page into three sections.

Each section would pre-sell a particular product.

If you get to the point where your page is selling more than 3 or 4 types of products, I would definitely consider splitting the page so that each page is more tightly themed around the solutions being offered.

Now, the way I would go about creating the page on rodents is simple:

1. Take one section at a time.

1. Answer the "pre-sell blueprint questions" on that section.

1. Based on your answers, create a paragraph or two of pre-sell for that type of product.

1. List merchants where the product can be found online.

This section should include some reasons why the merchant is one you recommend, and also a short description of how to find the product, if it is not immediately obvious, from the landing page you are sending your visitors to.

1. Move onto the next type of product and repeat this procedure.

What you will end up with is three "mini-sales” sections of information on a single page.

All that remains is to assemble the page.

Your have two basic choices here. These are continued in the next section.

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